Sustained connection that enhances fandom is what EA delivers and we look forward to continuing the incredible partnership.” Our shared approach for competitive gaming has enabled the league to create a touchpoint to younger fans who may experience the NHL for the first time through EA SPORTS NHL. “The past eight months illustrates how EA is a critical extension to real-world sports, as fans turned to EA SPORTS NHL to play and watch hockey while we temporarily paused during the pandemic.
“ EA SPORTS NHL continues to introduce new fans to the sport through its realistic and entertaining approach to the game,” said Brian Jennings, NHL Chief Brand Officer & Senior Executive Vice President. “The EA SPORTS NHL franchise these past 30 years has become synonymous with hockey culture, and this extension will ensure it remains at the forefront of connecting millions of fans around the world to the sport through interactive entertainment.” “We are thrilled to accelerate fun hockey experiences for years to come pushing the industry forward with our long-time NHL and NHLPA partners,” said Cam Weber, Executive Vice President & Group GM, EA SPORTS. This year’s momentum builds upon incredible EA SPORTS NHL growth as EA SPORTS NHL 21 and NHL 94 Rewind*, the evolutionary take on the 16-bit classic, provides unique perspectives for all types of fans. EA SPORTS NHL ® 21 for PlayStation ®4 and Xbox One has generated mass engagement with both existing and new fans as it achieved the most daily active players at launch for the franchise in the last three years. The new agreement arrives as the world enjoys the widely successful EA SPORTS NHL. The new agreement will allow EA SPORTS™ to accelerate authentic and innovative hockey simulation experiences for millions of players worldwide for years to come. & NEW YORK-( BUSINESS WIRE)-Today, Electronic Arts (NASDAQ: EA), the National Hockey League (NHL), and the NHL Players Association (NHLPA) announced a multi-year renewal to their partnership.
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